Continued from Concept Revealed.
Selling a creative idea can be challenging. Often times the client wants to add their “touch”. In addition, most people are risk averse. They’ll choose ‘safe’ over ‘wow’ 99% of the time. The best clients are the ones that are believers. They trust that creativity moves people.
The Reno brand campaign, which unveils this Wednesday, has a special circumstance. The community is the client. This is why the campaign needed to be developed by a volunteer group from the community. The challenge in selling the campaign is in finding space amongst other agendas.
We’re a few days out from the campaign’s release and are working everyday in preparation. Once the campaign is publicized, I’ll share each and every element here on this blog. I haven’t leaked anything yet so as not to expose the campaign creative before it’s revealed.
One thing I can tell you is the campaign is an integrated marketing effort. We’re using several mediums from traditional to non-traditional. We’ve prepared several treatments that include videos, billboards, ads, stickers, cutouts, apps, clothing, and more.
Stay tuned; we’re almost there.
Follow me on twitter @paulkleinreno