Organizational branding plays an important role in business. It’s important to be consistent in the way your marketing communication looks and feels. This includes everything your logo goes on and more. Everything should match and fall within the brand design, from a company brochure to a Facebook page. This projects professionalism and recognition.
I’ve been with the City of Reno for a few months now and one of our immediate goals was to establish consistency in our marketing communications efforts. The City of Reno government has a lot going on in terms of service offerings. As you can imagine for a city of 225k residents, there is a lot of information that is distributed. The challenge is to connect all that messaging by color, tone, look, and feel.
So we did this:
We recently published the 2013 Spring-Summer Recreation brochure. This program guide lists hundreds of opportunities for Renoans to recreate. As I blogged about in Recreation Reno, recreation is a pillar of Reno’s brand. Take a look at the e-brochure by clicking here.