Giving a Hand to the Brand II

The key to branding lives in the ability to connect authentic experiences. The success of a city’s brand lives in how well its citizens and visitors evangelize the city to others. The brand comes from a swell of community pride inspired by organic spontaneity.

Cover image from visitmusiccity.comThe City of Nashville does this beautifully. Their brand is Nashville, Music City. Their brand positioning states perfectly, “The promise of Nashville, where the music is inspired, created, recorded and performed, is to provide the ultimate musical entertainment experience, celebrated throughout our diverse cultural and entertainment offerings, and presented in an authentic, unique, friendly and unpretentious atmosphere.”

Nashville’s brand sings in tune because their community substantiates it while their government and business sector champion for it. The City is immersed with aspects of music. Their bike racks are shaped like microphones and their parking garage floors are named after iconic country music stars. Yes, there’s a Johnny Cash floor.

Nashville is home to recording studios, music festivals, and the national television show Nashville. They host the famed Country Music Association, which includes 11,000 music industry professionals. The CMA’s annual awards show draws millions of viewers to live and breathe Nashville’s brand.

The Music City brand is everywhere and everything in Nashville. It has become so powerful it’s intangible. It lives in minds and hearts. It takes an army of brand ambassadors to grow a brand like Nashville, Music City. The more people who are united and proud of the place they live and visit, the louder the brand sings.

NOTE: The thoughts and opinions expressed by Paul Klein in this blog are personal and not that of the City of Reno.

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5 thoughts on “Giving a Hand to the Brand II

  1. All true, but what is it that Reno is trying to brand itself as?

    Obviously, the gambling is fading at best and what are they looking to become? Technology? Not really. Recreation? Very underdeveloped. Arts? Nice, but nowhere near what many locations offer. Storage/warehousing? Not the most glamorous.

    I see very little that distinguished this area from hundreds of other locations. Yet, there are numerous positives this area could emphasize.

      1. I’ll turn that around and ask you the same thing. What would be the top five positives as compared to the top five negatives. Unfortunately, I think the negatives outweigh the positives (at least at this time).

        As for some positives that I can think of, I would note the following. Transportation (I80 access) and closeness to Sac town and San Fran. Those two are definitely advantageous to future growth and resources. The climate in another positive. Very moderate, yet snow up in the mountains. The dryness and lack of rain can lead to planning outdoor, summer events that you can almost guarantee won’t be rained out. Three other resources are those mountains that were noted above, Lake Tahoe and the Truckee. Look at what San Antonio has done with their River Walk or how about Pearl Street in Boulder, Colorado or State Street in Madison, Wisconsin.

        The opportunities exist, it is just a matter of seeing them through to fruition. . .

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