The key to branding lives in the ability to connect authentic experiences. The success of a city’s brand lives in how well its citizens and visitors evangelize the city to others. The brand comes from a swell of community pride inspired by organic spontaneity.
The City of Nashville does this beautifully. Their brand is Nashville, Music City. Their brand positioning states perfectly, “The promise of Nashville, where the music is inspired, created, recorded and performed, is to provide the ultimate musical entertainment experience, celebrated throughout our diverse cultural and entertainment offerings, and presented in an authentic, unique, friendly and unpretentious atmosphere.”
Nashville’s brand sings in tune because their community substantiates it while their government and business sector champion for it. The City is immersed with aspects of music. Their bike racks are shaped like microphones and their parking garage floors are named after iconic country music stars. Yes, there’s a Johnny Cash floor.
Nashville is home to recording studios, music festivals, and the national television show Nashville. They host the famed Country Music Association, which includes 11,000 music industry professionals. The CMA’s annual awards show draws millions of viewers to live and breathe Nashville’s brand.
The Music City brand is everywhere and everything in Nashville. It has become so powerful it’s intangible. It lives in minds and hearts. It takes an army of brand ambassadors to grow a brand like Nashville, Music City. The more people who are united and proud of the place they live and visit, the louder the brand sings.
NOTE: The thoughts and opinions expressed by Paul Klein in this blog are personal and not that of the City of Reno.