For insiders, Reno’s marvel is obvious. For outsiders, it’s difficult to believe in something you’ve never experienced. Perception and reality creates cognitive dissonance for both perspectives. Those who experience Reno generally enjoy it and want continuance. More visits, more experiences. Therefore, tourism plays a vital role in Reno’s brand image.
In an effort to encourage more tourism to the area, greater Reno-Tahoe hosts a variety of events throughout the year. Some examples include Artown, Reno Rodeo, Hot August Nights, Reno Tahoe Open, Nugget Rib Cook-off, and the Great Reno Balloon Races. The Truckee River Whitewater Park has become home to the exciting Reno River Festival, featuring kayak races. Parades, runs, and bike races such as the Reno-Tahoe Odyssey and Tour De Nez draw participants as well.
In the last few years, themed bar tours have joined the ranks. There’s a Pirate Crawl, Santa Crawl, Cowboy Crawl, Zombie Crawl, monthly Wine Walks, and much more. Reno can be defined by its growth and embracement of these special events. Whether it’s costume or competition, locals join visitors in merriment of festival. In the spirit of community, most of these events provide some support to charity.
According to the estimated visitor counts reported by the Reno-Sparks Convention and Visitors Authority, 4.5 million people visited the area in 2012. In the early 2000s, visitor numbers averaged around 5.3 million a year. As events continue to grow and ameliorate their marketing outreach, visitor numbers should regain. A full list of Reno events can be seen at reno.gov or at visit renotahoe.com.
What event is your favorite? Is there a event we should bring to Reno?
NOTE: The thoughts and opinions expressed by Paul Klein in this blog are personal and not that of the City of Reno.