A Sense of Events

For insiders, Reno’s marvel is obvious. For outsiders, it’s difficult to believe in something you’ve never experienced. Perception and reality creates cognitive dissonance for both perspectives. Those who experience Reno generally enjoy it and want continuance. More visits, more experiences. Therefore, tourism plays a vital role in Reno’s brand image.

In an effort to encourage more tourism to the area, greater Reno-Tahoe hosts a variety of events throughout the year. Some examples include Artown, Reno Rodeo, Hot August Nights, Reno Tahoe Open, Nugget Rib Cook-off, and the Great Reno Balloon Races. The Truckee River Whitewater Park has become home to the exciting Reno River Festival, featuring kayak races. Parades, runs, and bike races such as the Reno-Tahoe Odyssey and Tour De Nez draw participants as well.

In the last few years, themed bar tours have joined the ranks. There’s a Pirate Crawl, Santa Crawl, Cowboy Crawl, Zombie Crawl, monthly Wine Walks, and much more. Reno can be defined by its growth and embracement of these special events. Whether it’s costume or competition, locals join visitors in merriment of festival. In the spirit of community, most of these events provide some support to charity.

According to the estimated visitor counts reported by the Reno-Sparks Convention and Visitors Authority, 4.5 million people visited the area in 2012. In the early 2000s, visitor numbers averaged around 5.3 million a year. As events continue to grow and ameliorate their marketing outreach, visitor numbers should regain. A full list of Reno events can be seen at reno.gov or at visit renotahoe.com.

What event is your favorite? Is there a event we should bring to Reno?

The Reno Balloon Race is just one of many events hosed in Reno, Nevada.

NOTE: The thoughts and opinions expressed by Paul Klein in this blog are personal and not that of the City of Reno.


10 thoughts on “A Sense of Events

  1. I’ve been living in Reno since 2008 and must not have been paying attention in past years.

    I was impressed that we hold a pole vault summit here in Reno, and many of the world-class pole vaulters and Olympic medalists come to town!!!

    It helps that UCS, the sponsor and leading equipment manufacturer has its West Coast office in Carson City…who would’ve thought? 🙂


    I also hope that Sparks will consider to convert their marina into a year-round cable wakeboard park, like this one that’s thriving in the Philippines…


    if they do, I am sure that would make it another possible venue for a grand wakeboarding event.

  2. i’m surprised this doesn’t mention any of the burning man and the related events we have here (yuri’s night, for starters). i know the related events aren’t as huge as some of the ones listed, but many, many people know of and love our area and visit here just because of our connection to the burn.

  3. Reno should create special live music themed events, here are some concepts:
    (A) “Motown in the Mountains,” an R & B and soulful musicale party linking all the hotels, with a few classic names as headliners together with a mix of lesser knowns and tribute acts. Advertise it on the boutique jazz and R & B radio stations in California, it would draw visitors.
    (B) “The Reno Roundup,” a week preceding the Rodeo, a country/western themed music celebration, promoted on selected C & W radio stations, featuring western swing, rockabilly and outlaw country music acts at all the hotels.

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