The Art of Reno

“How we as a community see ourselves, present ourselves to others, and find a creative spirit within, defines our community as a dynamic and fruitful place to live, work, visit and explore. It is this “soul” of place that forms the fabric of where we live, and it is the creative and artistic profile we put forward that allows each of us to culturally express ourselves openly as citizens of a community. It is this collective “personality” through which we share our experiences with each other and with others who come to visit.”

This is the introduction paragraph to the City of Reno Arts and Culture Master Plan. The City of Reno can certainly be defined by it growing arts and culture community. With a rich variety of special events, historic buildings, performing arts and galleries, the City is continually building a strong public art program. Art helps sustain and encourage economic development and cultural diversity.

Economic growth stems from innovation and new ideas. Artists are entrepreneurs and inventors, the very definition of small business. A recent study released by the National Governors Association noted that there are two million trained, entrepreneurial working artists across the country. Representing 1.4% of the U.S. labor force, artists constitute a sizeable class of workers — only slightly smaller than the total number of active-duty and reserve personnel in the U.S. military (2.2 million).

In addition to artists, there are many more arts administrators who manage arts institutions including office staff such as accountants and booking agents, production staff such as stage managers, and artistic staff such as ballet masters and artist managers.

I imagine a Reno being more known for its creativity and contribution to artist expression. Art connects everything. I will speak more to the art of Reno and the impact art brings to a community in another blog post. In the meantime, the links below will connect you to some of the more popular avenues for Reno art.

Reno Is Artown —

Nevada Museum of Art —

Sierra Arts Foundation —

Pioneer Center for the Performing Arts —

Stremmel Gallery —

Brüka Theatre —

National Automobile Museum —

reno-art-museum-manNOTE: The thoughts and opinions expressed by Paul Klein in this blog are personal and not that of the City of Reno.


5 thoughts on “The Art of Reno

  1. I wrote Paul privately via email and he told me to post my random ideas on his blog. This is not about the art here but an earlier topic, i.e., why people live in Reno and a possible tagline for our city. Here goes…

    Incorporating your reader’s comments about getting what one wants, when one wants it in Reno (e.g., ski in the morning, golf in the afternoon, slots at night, all on the same day) to the idea of “get it” – I think one could create a script around “Now, I get it!” (double meaning)…

    Why do you live in Reno?
    Because, “now, i get it?”

    Now, you get what?
    Now, meaning, right now, in Reno, I get to ski.

    Now, you get what?
    Now, today, in Reno, I get to golf.

    Now, you get what?
    Now, tonight, in Reno, I get to play slots.

    Now, you get, what?
    Now, after I finish my coffee, in Reno, I get to “fill-in-the-blanks”.

    Oh, okay, Reno – now I get it!

    Reno – we get it!

    We live here, because we “get it” and we do “get” it, whatever “it” is! Makes sense?


    What happens in Vegas, stays in Vegas.
    But those who really know Reno,
    stay in Reno.

    Reno – we get it! A-hooo!!! (wolf sound)


    Paraphrasing the Law of the Jungle:

    The secret of the Renoite is Reno,
    and the secret of Reno is the Renoite. A-hooo!!! Shhh!!!

      1. Interesting. I’ll look more into the University’s impact on Reno’s brand. The school is accomplishing their vision of being statewide-worldwide. The growth and notoriety is incredible.

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