Every organizational brand is affected by public opinion. For a city government, identifying the public demographics can enable improvement of operation initiatives. Demographics can help determine how to communicate and engage with specific population groups. Further, demographics provide a means of discerning likely targets for a particular product or service.
Any number of variables can be applied to a demographic profile. Common demographics include age, gender, income, and ethnicity. At its very core, Reno can be defined by its make up of people. Or can it? According to the 2010 United States Census, the median age in Reno was 34.6 years. Residents are nearly split evenly between male and female (for every 100 females there were 103.4 males). The median income for households was $48,895. The racial makeup of the city was identified as predominantly white (74.2%) and hispanic (24.3%).
The most profound statistic that came from the last census is the population growth. There were 225,221 people residing in the City of Reno in 2010. Ten years earlier, the population was 180,480.
Census data comes with a percentage of error and there are many more things that identify people. In a Feb. 19 Defining Reno blog post, S. Eliopulos left an interesting comment about a city being defined by its residents. Eliopulos added, “Portland has hipsters, Austin has progressive southerners, Seattle has coffee-junky entrepreneurs, San Diego has laid-back surfers.” So who do you think we are in this sense? In the comment box below, add your category. Be as general or specific as you’d like. Have fun with it!